neurois
Start With the Question, Not the Scanner: Phase 1 of a NeuroIS Study
Most NeuroIS studies are won or lost before anyone puts on an EEG cap. The deciding moment is the first phase, when you choose the question.…
What Is NeuroIS? One Definition and Three Examples
When a new research field appears, one of the first things its founders need is a shared answer to a simple question: what is this field,…
Putting TAM in the Scanner: What Neuroscience Adds to Technology Acceptance Research
When a theory’s creator looks inside the brain Fred Davis did something unusual with his own most famous idea. In 1989 he introduced the Technology Acceptance…
Building Better Systems with the Brain in Mind: Neuroscience in Design Science Research
Neuroscience is not only for explaining behaviour Most talk about NeuroIS, the use of brain and body measurements in Information Systems (IS) research, is about explaining…